United Airlines: A PR Nightmare

“Some are born great, some achieve greatness, and some hire public relations officers.”

-Daniel J. Boorstin


All over social media recently there has been an over encumbering and often disturbing claims made regarding United Airlines. United Airlines was founded April 6, 1926 in Boise, Idaho. The company has recently come under fire from various social media outlets regarding their treatment of their passengers. They have been criticized for over booking their flights and causing physical harm to their passengers. One such situation involved on Dr. David Dao. This is a good example of how social media has failed a given company.

Dr. David Dao was an Asian-American doctor who is now remembered for saying “He just wanted to die” after the supposed attacks on him by the flight crew of a United Airlines flight from Chicago to Louisville, Kentucky. Shortly after the incident social media warriors were quick to point the finger at United Airlines and their treatment of the incident. Some social media warriors accused United Airlines of racism among other unmentionable things. Not long after this incident more people came out declaring they too had faced issues with united. Many called for unprofessional handling of the situation as well.

Social media severely hurt the business of the airline company. Following the incident many called for priest of the company and not booking your flights with them. Such an act could essentially cause a lower attendance in their passenger total therefore hurting the business. CNN says they should have tried diplomacy to solve this issue and hired a Public Relations person who could have helped keep the incident from going viral.


(Video Credit given to CNN)

Tagged chapter 14, page 317, “Questioning the Media”


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